{"id":883,"date":"2019-09-16T09:24:31","date_gmt":"2019-09-16T09:24:31","guid":{"rendered":"https:\/\/cepixel.com\/en\/?post_type=cases&p=883"},"modified":"2019-10-04T06:57:38","modified_gmt":"2019-10-04T06:57:38","slug":"medical-human-resources","status":"publish","type":"cases","link":"https:\/\/cepixel.com\/en\/case-studies\/medical-human-resources\/","title":{"rendered":"Medical human resources"},"content":{"rendered":"
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A new product<\/h1>\n

on the HR market<\/strong><\/h1>\n<\/div><\/div><\/div><\/div><\/div>
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Cooperation program between medical institutions in the European Union. MERIDEN was a new product of our client which we launched to the market.<\/p>\n

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The first goal was to create an offbeat name and visual elements which are unique in the market yet associated with medicine. The project included:<\/p>\n

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  • Analysis and market research<\/li>\n
  • Developing a strategy for the promotion<\/li>\n
  • Visual identification<\/li>\n
  • Naming<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>
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    Scope of work<\/h4>\n

    Brand creation, Web design, Front-end & Back-end, Back office software, Online promotion<\/h5>\n \n

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    Project members<\/h4>\n

    Project Manager, 2 Designers, 2 Developers, Copywriter, Marketing Specialist<\/h5>\n \n

    Product<\/h4>\n

    Branding, Website, Landing Pages, Campaign<\/h5><\/div><\/div><\/div><\/div><\/div>
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    Strong social media<\/strong><\/h1>\n

    in Sotrender reports<\/h1>\n<\/div><\/div><\/div>
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    As a second task we have created website directly reffered to the created visual identification of the product. The site includes all the necessary information about the services. It enables up-to-date publication of current offers as well as very quick and direct contact making with MEDIREN consultants.<\/p>\n

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    Our big success was Social Media campaign. In Sotrender reports for several months we took 1-5 place for: the most engaging site, interactive site and interactive post. That was a real battle on the HR market, between small MEDIREN and huge HR companies.<\/p>\n<\/div><\/div><\/div>

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